About Us

The Jai Institute for Parenting

About Us

The Jai Institute for Parenting

Our guiding philosophy is based on this truth:

Our children’s behavior is a direct reflection of their needs (met or unmet) and our triggers (expressed consciously or expressed unconsciously). When we change, our children’s behavior changes. Without exception. So we provide a deep transformational experience for parents first. 


As you let go of your residual feelings and unconscious belief patterns left over from your childhood and the way you were parented —you are able to quickly release the old, limiting beliefs and replace them with your own empowering beliefs—the ones that will truly support your best parenting. Since the unconscious mind accounts for over 90% of our behavior, parents see a change almost immediately, even before they receive any parenting tools.


The specific tools and strategies that we do teach are grounded in the foundations of Non-Violent Communication, Emotional Intelligence and the Neuroplasticity work of Dr. Bruce Lipton.


These strategies allow parents to successfully shift out of the dominant (power over) paradigm of parenting, which creates disconnection, resentment and rebellion… to the relational paradigm of parenting which restores connection, trust and respect.

Want to meet the team behind Jai?

Our Mission is to Change the World.


Jai Certified Parenting Coaches complete a 7-month, rigorous training program, discovering Jai’s strategies, tools and frameworks to support parents to make the shifts they want to meet their goals as parents, and for their families. Very few people can change the “way they’ve always done things…” (what we call entrenched behavior and reactivity patterns) without support.


Coaching is a catalyst to creating real and lasting change.

A Jai Certified Coach works with parents to set goals, define their family values, learn the language of emotional intelligence, and helps them to communicate all of this to their family with patience, empathy and authenticity. With every new Jai Coach, we're changing the world a little more for the better.


Want to be part of this change?

Learn More About Becoming A Parent Coach →
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